Why Professionally Staged Homes Sell 73% Faster

If you’ve ever scrolled through home listings and felt instantly drawn to one, there’s a good chance it was professionally staged. And that’s not just coincidence — it’s strategy.

According to the Home Staging Institute’s 2025 survey, homes that are professionally staged sell 73% faster than those that aren’t. Let that sink in for a second. Seventy-three percent faster.

So why does staging make such a difference? Let’s break it down.

First Impressions Are Everything

When a buyer walks into a home (or scrolls through it online), they’re not just looking at walls and windows — they’re imagining a lifestyle. Staging helps paint that picture. It turns “a house” into their potential home.

In fact:

• Nearly 85% of realtors agree that a staged home sells faster than an unstaged one.
• 77% of buyer’s agents say staging helps buyers visualize themselves living there.
• Staged homes get up to 10% more online views than unstaged homes.

When buyers feel something — that spark of connection — they act faster. And that’s exactly what staging creates.

Why Staging Works (Even in a Busy Market)

Some sellers think staging only matters in a slow market. But that’s like saying presentation doesn’t matter in a job interview when you’re the only candidate. Staging always gives you the edge.

Here’s why it works:

1. Buyers shop online first. Staged photos stop the scroll.
2. Staged rooms show scale and purpose. Empty spaces can look smaller or confusing in photos.
3. It builds emotional value. Buyers often remember how a home feels more than how it’s finished.

And when you combine emotional appeal with strong presentation, you get what every seller wants — a faster, smoother sale.

But Is It Worth the Cost?

The Home Staging Institute reports that the average cost of staging runs about 1% to 3% of the asking price, and the return on investment can reach 550%.

Think of it like this: spending $2,000–$3,000 upfront could easily translate to thousands more in your sale price — and weeks less on the market. Plus, professionally staged homes tend to attract stronger offers and better terms, since buyers see them as “move-in ready.”

What Rooms Matter Most?

If you’re thinking about staging, start with the spaces that make the biggest emotional impact:

1. The living room (where buyers imagine gathering)
2. The primary bedroom (where they picture unwinding)
3. The kitchen (the heart of the home)

These are the rooms buyers remember — and where professional staging has the highest return.

Bottom Line

In today’s market, you don’t have to completely remodel your home to make it shine — but you do need to make it memorable. Staging helps buyers fall in love faster, act sooner, and pay more confidently.

If you’re planning to sell in the coming months, let’s talk about how to make your home stand out. We work with some of the best staging professionals in Colorado Springs and can help you decide what level of staging makes the most sense for your home and budget.

Because 73% faster sounds pretty good, doesn’t it?